STARZ

Starz is a premium subscription service that streams both popular movies and original programming

industry:

streaming

instructors:

Bradford Prairie & Candice Lopez

category:

Corporate rebrand

date:

Spring 2022

services:

Re-Brand, Conceptual, Custom Logo, Social Advertising

OBJECTIVE

Starz is a streaming service that provides quality entertainment in both movies and television. The company distributes past movies, those that were previously released in theaters, and also original programming . Consumers can choose from a wide variety of categories.

Solution

The title logo has been revamped for a more unique branding style to stand amongst competing streaming services. The biggest change being an actual star substituting the letter A in Starz. New color has been introduced to the brand for distinctness. The revamp gives the company a new sense of style and boldness to excite the consumer.

ADDITIONAL PROJECTS